Discover the charm of one of Japan’s snowiest regions at Sydney Sake Festival 2026.

At the M’t Myoko (Araicci) booth, discover how Myoko’s deep snow has shaped the region’s food, craftsmanship and culture.

Myoko’s snow is much more than a winter attraction. As it melts each spring, it becomes the pure water that nurtures rice, local ingredients and sake. Generations of snow-country living have also given rise to unique traditions of fermentation, preservation and craftsmanship, creating products that reflect Myoko’s rich natural environment and cultural heritage.

At the M’t Myoko (Araicci) booth, visitors can experience this snow-country heritage by tasting premium sake, sampling traditional fermented seasonings and fermented beverages, exploring snow-finished denim, meeting the makers behind the products, and enjoying a live caricature illustration experience inspired by Japanese pop culture.

More than just a product showcase, the M’t Myoko (Araicci) booth invites you to experience the stories, people and traditions behind everything on display. We hope your visit will inspire you to discover Myoko for yourself.

Website:
https://myoko-brand.jp

令和8年度 伴走型小規模事業者支援推進事業 新井商工会議所