This event is exclusively for professionals in the food and beverage industry, including those working in restaurants, bars, liquor wholesalers, and retail stores.

Join us on Monday, 6 July 2026, for a premium industry trade tasting event featuring exhibitors from Japan.

Primarily organised by the Japanese National Tax Agency, with support from JAMS.TV, this event is designed to showcase the potential of Japanese alcoholic beverages for your venues and customers.

Attendees will take part in a dedicated trade tasting event featuring a wide range of Japanese alcoholic products. Take the opportunity to sample a diverse selection while connecting directly with producers and distributors active in the Australian market.

Each sake presents its own spectrum of fruity aromas, flavour profiles, and a unique balance of acidity and sweetness. As these elements interact with the aromas and flavours of the food, participants will experience a harmonious and evolving sensory reaction on the palate—this is the true essence, and surprise, of kounai choumi.incorporated into menus and beverage programs.

Featured Exhibitors

• ARIMITSU SAKE BREWERY
• Prince Nagaya
• Hayashi Shuzo
• KOSAKA SHUZOJO
• Ootone Sake Brewery
• KAMOTSURU SAKE BREWING
• PACIFIC TRADING
• Pacific International Liquor
• SAKEBOYS / Kuraguchi
• ALL NIPPON AIRWAYS TRADING
• IZUMIYA BEVERAGE DEALER
• Mottox
• Yokota Sake Brewery
• MITSUGEN & Altitude Attitude Beverage

Event Details

Date: Monday, 6 July 2026
Location: RACV City Club, Level 2 “Bourke Rooms”
Address: 501 Bourke St, Melbourne VIC 3000

Schedule

• 11:30 AM: Registration Opens
• 12:00 PM: Seminar Starts
• 1:00 PM: Seminar Concludes
• 1:00 PM: Registration Opens
• 1:15 PM: Trade Tasting Event Starts
• 3:30 PM: Doors Close

Registration Desk

In front of Bourke Rooms on Level 2

This event is held in conjunction with a seminar featuring renowned sake expert Marie Chiba, taking place on the same day from 12:00 PM. Attendance at this trade event is required to participate in the seminar.

See Seminar Details

If interested, please complete the online registration form by 6pm, Wednesday, 24 June.

Please note:

• For those wishing to attend the seminar, attendance at this trade show is required to participate.
• The pairing menu for seminar is fixed (primary sashimi served with herbs and condiments); dietary requirements cannot be accommodated.
• One registration per person—additional attendees must register separately.
• All participants are required to complete a survey after the event to provide feedback for future program planning and to further support the development and promotion of Japanese alcoholic products.

Take advantage of this unique opportunity to meet directly with exhibitors and discover a diverse range of high-quality Japanese alcoholic products.