M’t Myoko (Araicci) – From Myoko, Niigata to Sydney

Representing the world-renowned snowy town of Myoko in Niigata Prefecture, M’t Myoko (Araicci) will bring the unique charm of this breathtaking region to the Australian Sake Festival Sydney

Crafted in the Heart of JAPOW Country

Known globally for JAPAN POWDER SNOW (JAPOW), Myoko has a rich snow-country heritage and fertile land that nurtures exceptional local products. The M’t Myoko booth will feature carefully selected Myoko Brand items—including premium sake and high-quality food products—all created using local ingredients and the spirit of the snow country.

A Town of Extraordinary Snowfall

Myoko once recorded more than two metres of snowfall in a single day—earning it recognition as the snowiest place in the world. In winter, snow blankets the entire town, creating a stunning white wonderland. The products showcased here are deeply connected to this unique environment and culture.

📍 Visit T05 M’t Myoko(Araicci) Booth

Experience the full charm of Myoko, from its world-famous powder snow to its locally crafted specialties. Whether you’re tasting sake, sampling local delicacies, or discovering unique products, it’s your chance to take home a piece of Japan’s winter paradise.

🔗 Learn more: http://myoko-brand.jp

27・28/09/2025「伴走型小規模事業者支援推進事業」
新井商工会議所